Apple Inc.

When one thinks of technology these days, they think of Apple Inc. Since 1977, Apple has been a constant player in the computer industry. However, it was not until early 2007 when the leaders of Apple decided to tap into the profit pool of mobile consumer electronics. While other computer companies seemed to be taking over the computer industry in the early 2000's, Apple was striving to maintain their hold in the computer market. Then, in 2007 an announcement was made that Apple Computer Inc. was changing their name to Apple Inc. and dropping the title "Computer", because computers were no longer the main focus of the company. Since then, the profit pools of mobile consumer electronics and digital music players have helped pushed Apple to have revenue over $26 billion. Last quarter alone, Apple sold 19.4 million iPods, 16.2 million iPhones, 7.3 million iPads and 4.1 million Macs. Therefore, it is clear that Apple's main source of income is no longer computers, but rather the profit pools of mobile consumer electronics, the iPhone and iPad, and the digital music players, iPods.

I found these numbers to be interesting in that they show the complete shift of emphasis Apple made when the realized the potential that their other technologies possessed. As a result, they have become very successful and have an impressive forecast ahead of them.